A STRATEGIC STUDY OF CUSTOMER-CENTRIC APPROACHES AND CRM IN ENHANCING BUSINESS PROFITABILITY. International Journal of IT Management and Commerce, [S. l.], v. 1, n. 4, p. 5–12, 2026. Disponível em: https://ijimc.com/journal/index.php/ijimc/article/view/7. Acesso em: 22 aug. 2026.